We help early-stage founders sell better, faster avoiding costly mistakes.
We bring the same GTM discipline top US scaleups run at scale.
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THE PROBLEM
You don't know how the top players do it — so you learn by trial and error, and it costs you time. By Q1's end, the stress hits: pipeline is full, but deals aren't closing.
THE SOLUTION
We teach you top US sales playbooks to run at scale, avoid mistakes, and get to rocket speed.
01 — ABOUT ME
I’m Roberto, founder of N10—a GTM consultancy studio for startups under €5M ARR that are ready to build their first repeatable sales engine.
I’ve lived in Detroit, Oviedo, Milan, Paris, and Prague, and I speak four languages fluently. I started in a startup with friends—now valued at €60M—then spent 12 years inside US scaleups on their way to becoming corporates. Along the way, I sold more than €10M in ARR and consistently ranked among the top sales performers, working with teams at Burger King, Gucci, Palo Alto Networks, Amazon, and more.
I’ve seen exactly how the best US companies build to €200M–€300M ARR. The spoiler: it isn’t rocket science—it’s disciplined method. I left a six-figure salary because I want to work where innovation is messy, ambitious, and meaningful: helping the next generation of founders build serious sales engines and real-world impact. Since January 2025, I’ve also invested personally in pre-seed and seed startups—full skin in the game.
Outside work: former Ironman finisher, year-round cyclist, alpine skier, climber, UK indie rock listener, and lifelong believer in mountains, animals, bike lanes, and trains. I’m still trying to win the family battle against car dependency—with a young baby, it’s a work in progress.
02 — PRICING
Start with clarity. Then build for scale.
Two ways to work together—one to diagnose the real constraint, one to solve it properly.
MOST POPULAR
Free GTM Assessment
A focused working session to find the friction holding your sales engine back.
Pipeline and conversion diagnosis · ICP and positioning pressure test · Sales process and qualification review · Three highest-leverage next moves
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MOST POPULAR
Bespoke GTM Project
Hands-on design and implementation for the part of your revenue system that needs to work now.
A tailored GTM plan · ICP, messaging, and sales motion design · Pipeline operating cadence · Coaching for founders and the first sales hires
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03 — WHY NOW
Why GTM consultancy makes sense in the AI era.
AI gives everyone more output. It doesn’t give everyone better judgment. That’s the gap I help founders close.
01 — Move fast without moving blindly.
02 — Kill false positives early.
03 — Borrow hard-won scaleup playbooks.
04 — Make GTM operational.
04 — THE LINE IN THE SAND
What I’m not.
❌ I’m not a career consultant looking for an early retirement—my last deal was not in the Windows 98 era.
❌ I’m not a lead-gen boutique promising to double the pipeline while nobody has actually closed-won anything.
❌ I’m not a random advisor recycling theory they never proved in the field.
WHO I AM
A top seller who has lived the startup version of no money, no office, and 3 a.m. ideas—then learned how corporate and scaleup processes really work. I’m building N10 to put that operator experience back where it matters: with founders who want to escape the hamster wheel and make something real.
05 — N10 VENTURES
Operator capital for the next thing that matters.
I invest personally at pre-seed and seed, writing €10k–€25k tickets. I back the founders building difficult, necessary, and slightly unreasonable things—and bring the same operating discipline I use with clients.
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